Facebook Ad Campaign is most usable campaign nowadays. Because most of the users are using facebook so it is easy to promote your brand name from facebook ad campaign.

Campaign contains more than one ad sets and as sets contains more than one ad.

Why should I choose FACEBOOK ads to run a business…..??????

You should always choose facebook ad campaign to run your business or to promote your page. Because you can get highest reach through facebook ads by spending small amount of money instead of Google and YouTube.

If you want to viral your video on YouTube it will be very expensive for you because YouTube advertised through Google and Google charged too much for an ad. You can viral your video on facebook very easily it will cost you very less.

Facebook reach and views

If you spent some money on your ad for around 1 lakh people than it will show on 1 lakh people’s timelines weather they click on it or not, it is another matter, if they click on your ad than it will count as views.

What is the difference between creating one ad and multiple ad…?????

There is a same type of audience in create an ad and in multiple ads you can choose your audience of different interest , different behavior and demography and check from where you are getting more response.

What kind of Audience I should select….???

Always select that audience which is similar to your ads. It means those people who will have same type of interest which you are posting or those you will give some response on your post. When you will create your ad campaign it will give you audience selection option. You have to choose AGE, LOCATION, INTEREST, BEHAVIOR etc. So choose it carefully.

There are two options lookalike audience and custom audience…

LOOKALIKE– presently those people who are reacting on your page it will show your ad only that kind of users. There will be another option of reach shown there if you increase accuracy than your reach will decease so always select lesser accuracy so your reach can improve.

CUSTOM– if you have users name, email ids and other information you have to upload all these information there than your ad will be seen by them

BUDGETS

There are two types of budgets we used in ad campaign.

LIFE TIME BUDGET: In life time budget we have to set your schedule from starting date and ending date. It means you have to mention there that when you want to start your campaign and end your campaign.

DAILY BUDGET: In daily budget there is no need to choose starting date and ending date of ad campaign. Whenever you need to start you can start your campaign or when you need to end you can end and restart your ad campaign. Your budget will set accordingly.

BID AMOUNT

Don’t let it by default, set it manually and always start bid with smallest amount (1 rs.). You can vary your bid amount if you are not getting a good response than increase your amount by 1.

If you put large amount than your daily budget will end soon…so always go smoothly and you will get a good result definitely.