Learn how to improve website visibility across traditional search and emerging AI-powered discovery experiences. Explore Google Search, AI Overviews, AI Mode, ChatGPT Search, Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO), technical SEO, content strategy and AI-powered advertising workflows.
Course content: November 2026
01 · Understand the tools
02 · Work on practical briefs
03 · Review and improve
Guided learning at O7 Services.
Contact O7 Services to confirm current course duration, batch schedule, fees and tool availability.
AI SEO combines proven search engine optimisation practices with strategies that help websites and businesses become discoverable, understandable and potentially citable in AI-powered search experiences.
People increasingly search with full questions and conversational prompts. Search experiences may summarise information, compare options and link to sources. Businesses need useful, accurate content, technically accessible websites and clear evidence of expertise.
Related terms include Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO). They describe work on visibility in generative answers and answer experiences, but do not replace good SEO fundamentals.
OpenAI publisher guidance says public websites can appear in ChatGPT Search. To help content be discovered and cited, site owners should not block OAI-SearchBot and should ensure their host or CDN permits the crawler. Appearance and placement are not guaranteed.
Search marketing now includes organic discovery, AI-generated summaries and AI-assisted advertising. Marketers need to understand how websites can be discovered and how paid campaigns use automation to match customer intent.
Google says its AI search experiences build on foundational SEO. Google Ads offers AI-powered features such as AI Max for Search and Performance Max. Google announced ads in AI Mode for additional markets including India. Ad formats and rollout can change.
The approaches overlap. A strong strategy starts with useful content and accessible websites rather than chasing a guaranteed AI placement.
| Approach | Primary focus | Example work |
|---|---|---|
| SEO | Visibility in search engine results | Technical health, helpful pages, internal links and search intent |
| AEO | Clear answers for answer-oriented search experiences | Concise explanations, FAQs, structured content and direct answers |
| GEO | Improving the chance of being surfaced or cited in generative responses | Original expertise, clear sources, entity context and useful supporting content |
Build practical search marketing skills that combine established SEO with an understanding of emerging AI discovery and advertising.
Learn technical checks, search intent, content quality and measurement.
Understand how ChatGPT Search and Google's AI experiences discover web content.
Practise reviewing pages, content structure and technical issues.
Explore AI Max, Performance Max, ad assets and conversion tracking.
Learn through practical website examples, guided exercises and marketing-focused case studies. Contact the team for trainer details and current batch availability.
AI SEO is not about adding keywords such as ChatGPT to every page. It is about understanding the audience, creating genuinely useful content, making the website accessible and measuring meaningful outcomes.
Training examples can include audits, content planning, technical checks and campaign exercises for different business types.
A structured learning path from SEO foundations to AI search readiness and AI-powered advertising.
| Module | Topics | Practical outcome |
|---|---|---|
| 1. Search fundamentals | How search works, intent, crawling, indexing and ranking concepts | Understand the search journey |
| 2. Technical SEO | Site architecture, crawlability, indexability, mobile experience, speed and canonicalisation | Perform a basic technical audit |
| 3. Keyword and intent research | Topics, entities, question research, search intent and competitor analysis | Create a search-focused content brief |
| 4. Helpful content strategy | Original information, expertise, accuracy, authorship and content quality | Plan useful pages and supporting articles |
| 5. On-page SEO | Titles, headings, internal links, image optimisation and metadata | Optimise a sample page |
| 6. Structured data | Schema.org concepts, relevant markup, validation and limitations | Review appropriate structured data |
| 7. AEO and GEO | Answer-focused content, generative discovery, entity clarity and source credibility | Improve content clarity for answer experiences |
| 8. ChatGPT Search readiness | OAI-SearchBot, robots.txt, crawl access and publisher guidance | Check site eligibility and crawl settings |
| 9. Google AI search | AI Overviews, AI Mode, foundational SEO and visibility measurement limitations | Understand AI search surfaces |
| 10. AI-powered Google Ads | AI Max for Search, Performance Max, asset optimisation and conversion measurement | Review an AI-assisted campaign plan |
| 11. Analytics and reporting | Search Console, analytics, organic conversions and reporting | Prepare a practical performance report |
| 12. Capstone project | Website audit, content improvements, AI search readiness and campaign recommendations | Present an SEO improvement plan |
Combine AI SEO with complementary digital marketing and website skills.
Learn campaign planning, audience targeting and marketing analytics.
Develop useful content, editorial planning and brand communication.
Understand technical website structure, performance and implementation.
Use AI assistants to support research, analysis and marketing workflows.
Contact O7 Services to confirm current fee, course duration and batch availability.
| Discuss with our team | What will be confirmed |
|---|---|
| Course track | Recommended learning path based on your SEO experience |
| Duration and schedule | Available duration, class timings and batch schedule |
| Fees and payment | Current fee, payment terms and applicable offers |
| Tools and access | Required accounts, software and tool availability |
| Practical project | Website audit, content plan or campaign exercise scope |
This course is suitable for learners who want to understand search visibility and the impact of AI on digital marketing.
Basic internet and website knowledge is useful. Prior SEO experience is helpful but not essential for the introductory track.
AI SEO combines digital marketing, content, technical website knowledge and measurement.
| Role or activity | How the skills can help | Important foundations |
|---|---|---|
| SEO Executive | Improve technical and on-page search performance | Search fundamentals and analytics |
| AI SEO / GEO Specialist | Assess content and website readiness for generative discovery | Content quality, crawl access and source clarity |
| Content Strategist | Plan useful, intent-led content and answer resources | Research, writing and subject knowledge |
| Digital Marketing Executive | Coordinate organic visibility and AI-powered ad campaigns | Campaign planning and conversion measurement |
| Website Owner | Improve discoverability and qualified website enquiries | Technical basics and customer understanding |
Help your team understand how AI is changing search discovery and paid advertising, then build a practical action plan for your own website and campaigns.
Contact O7 Services to discuss a workshop tailored to your website and marketing goals.
Explore feedback about O7 Services and speak with the training team about practical learning, course delivery and batch details.
AI SEO combines search engine optimisation fundamentals with work that helps content and businesses be discovered and understood in AI-powered search experiences.
Public websites may appear in ChatGPT Search, but placement is not guaranteed. Site owners should not block OAI-SearchBot if they want eligible content to be discovered and cited.
SEO improves visibility in search engines. AEO focuses on clear answers for answer experiences. GEO refers to improving the chance that useful content is surfaced or cited in generative AI responses.
No. No course, agency or tool can guarantee a citation, mention or position in AI-generated search responses.
Google announced ads in AI Mode in additional markets including India. Ads are labelled as sponsored and availability and formats can change.
AI Max is a suite of Google Ads targeting and creative features that uses AI to expand relevant query matching and optimise ad assets.
No. Crawlability, indexing, site performance, helpful content, internal linking and trustworthy information remain important.
Common tools include Google Search Console, analytics platforms, keyword research tools, crawling tools, schema validators and AI assistants.
There is no fixed timeline. Results depend on competition, site condition, content quality, authority, technical issues and search systems.
Contact O7 Services for current batch duration, schedule and fees.
Discuss the current batch, practical projects and course schedule with our training team.
