O7 Services' GEO course in Jalandhar teaches you how to get your content and brand cited in AI answers from ChatGPT, Google AI Overviews, Perplexity and Gemini. In 6 modules you learn AI search research, answer-first content, technical and schema setup, brand and local signals, and how to measure results on a live GEO project. Basic SEO knowledge helps, and fees start from ₹29,999.
Last updated: October 2026
*Starting fee for the course. Call for the fee of the current batch, instalment options and any running offers.
GEO is the practice of shaping your content, website and online presence so AI answer tools retrieve, cite or name you when they write an answer. If SEO is about ranking in a list of links, GEO is about being part of the answer itself.
Picture someone in Jalandhar asking an AI tool, "Which clinic is best for a root canal near me?" The tool does not show ten links. It writes one answer and mentions a few businesses. GEO is the work of making your business one of them. The idea was named in a 2023 research paper by researchers from IIT Delhi, Princeton University and other institutes, and published at the KDD 2024 conference. Today the same thinking applies across many AI tools:
More people now ask AI tools for recommendations before they search or call. Local businesses in Jalandhar, such as clinics, schools, coaching institutes, exporters, sports goods makers and real estate firms, can start building visibility in these answers before their competitors do.
An honest note: no one can guarantee that an AI tool will mention a business. Answers change by question, place and time. This course teaches you what improves your chances and how to test and measure it.
| Compare | SEO | AEO | GEO |
|---|---|---|---|
| Full form | Search Engine Optimization | Answer Engine Optimization | Generative Engine Optimization |
| Main goal | Rank pages higher in search results | Be the direct answer to a question | Be cited or named inside AI-written answers |
| Where it shows | Google and Bing results, Maps | Featured snippets, answer boxes, voice answers | ChatGPT, AI Overviews, AI Mode, Perplexity, Gemini, Copilot |
| What you optimize | Pages, keywords, links, site health | Short direct answers, FAQs, structured data | Clear facts, original data, sources, entities, brand mentions, crawl access |
| How you measure it | Rankings, clicks, organic traffic, leads | Snippet wins and answer appearances | Mentions across test prompts, AI referral visits, brand searches |
| Example | Ranking high for "dentist in Jalandhar" | Your text shown as the answer to "root canal cost" | An AI answer to "best dentist in Jalandhar" naming your clinic |
The three overlap a lot. Strong SEO is the foundation, and GEO builds on it. Want SEO first? See our SEO course in Jalandhar.
You audit a real site's visibility in AI answers, fix what is holding it back and track the change.
You test real prompts on several AI tools instead of only reading theory, so you see how answers differ.
Fewer students per batch means more time with your trainer, plus free backup classes if you miss a session.
Resume help, mock interviews, interview preparation and free spoken English and personality development classes.
The course has 6 modules that build on each other. You first learn how AI answers are built, then research, write, set up and measure. The sequence is indicative and your trainer may adjust it to your batch.
The course teaches ethical, white-hat GEO. You also learn what to avoid, such as hidden text, fake reviews or trying to trick AI tools, which can harm your brand and your search visibility.
| Module | Focus | Topics | Key tools |
|---|---|---|---|
| Module 1 | GEO foundations and how AI answers are built | How generative engines retrieve and write answers, citations and sources, GEO vs SEO vs AEO vs LLMO, the AI search landscape, what GEO can and cannot promise, ethical and white-hat practice, quick SEO refresher | ChatGPT, Gemini, Perplexity, Google AI Mode |
| Module 2 | AI search and prompt research | Conversational queries, prompt research, intent mapping, finding which questions your customers ask AI tools, seeing what AI says about your brand today, competitor citation analysis | AI tools, Google Search Console, Ahrefs or Semrush |
| Module 3 | Writing content for AI answers | Answer-first writing, clear definitions, statistics and original data, quotes and cited sources, comparison tables and FAQs, freshness, E-E-A-T, keeping the tone human and helpful | Google Docs, WordPress, Yoast or Rank Math |
| Module 4 | Technical GEO and schema | Crawl and bot access for AI tools, robots.txt and bot controls, clean page structure, JavaScript rendering, site speed, schema markup (Organization, Article, FAQ, Course, LocalBusiness, Product) | Screaming Frog, Rich Results Test, PageSpeed Insights |
| Module 5 | Brand, entity and local signals | Brand mentions and digital PR, reviews, consistent business details, Google Business Profile, directories and citations, presence on platforms AI tools often draw on, local GEO for Jalandhar queries | Google Business Profile, Google Maps, review tools |
| Module 6 | Measurement, tools and live GEO project | Prompt-testing sheets, tracking mentions over time, AI referral traffic in GA4, brand search in Search Console, monthly reporting, live GEO audit project, portfolio and client pitch | GA4, Search Console, Looker Studio |
GEO sits between SEO, content and AI. Many students pair it with one of these.
The foundation: keywords, technical SEO, links and local SEO.
The full course covering SEO, social media, email, content and ads.
Understand how the AI models behind these answers work.
Plan and write content that earns trust and citations.
The GEO course at O7 Services starts from ₹29,999. Call +91 84373 65007 for the fee of the current batch, instalment options and running offers.
You do not need to be an AI expert or a coder. If you can use a computer and are curious about how AI tools answer questions, you can start.
Basic SEO helps, but it is not required. Module 1 has a short refresher. If you are new to marketing, start with our SEO course and add GEO next.
GEO is new, so be careful with promises. Look for a course that:
| Role | What you do | Common tools |
|---|---|---|
| SEO and GEO executive | Optimizes pages for search and AI answers, tracks rankings and mentions | Search Console, GA4, AI tools |
| AI search (GEO) specialist | Plans and runs GEO work for brands and tracks AI visibility | AI tools, Screaming Frog, schema tools |
| AI visibility analyst | Tests prompts, records citations and reports what changed | Prompt-testing sheets, GA4, Looker Studio |
| Content strategist for AI search | Plans answer-first content with data, sources and clear structure | Google Docs, WordPress, keyword tools |
| Digital PR and brand mentions executive | Builds mentions, reviews and trusted references across the web | Review tools, outreach tools |
| Freelance GEO consultant | Helps small businesses appear in AI recommendations | All of the above |
GEO is a new field and job titles vary, so many openings still say SEO or digital marketing. Your first role depends on your practice, your portfolio and how well you explain your work. We help with resume building, interview preparation and mock interviews, but we cannot promise a job or a salary.
If your customers ask AI tools for recommendations, you want your business to be one of the names they see. A short, practical GEO session can show you where to start.
Ask us about a batch for your team. See our Corporate Training page.
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It is a practical course on Generative Engine Optimization (GEO). You learn how to make your content, website and brand more likely to be found, cited and recommended in AI answers from tools such as ChatGPT, Google AI Overviews and AI Mode, Perplexity, Gemini and Copilot. The course has 6 modules and a live GEO project, and it runs in the classroom in Jalandhar and online.
GEO is the practice of shaping your content, website and online presence so that AI answer tools retrieve, cite or name you when they write an answer. The term was introduced in a 2023 research paper by researchers from IIT Delhi, Princeton University and other institutes, later published at the KDD 2024 conference.
SEO helps your pages rank in search results. AEO (answer engine optimization) aims to make your page the direct answer, such as a featured snippet. GEO aims to get your content or brand cited inside answers that AI tools write. The three overlap heavily, and strong SEO is the base that GEO builds on.
Fees start from ₹29,999. Call +91 84373 65007 for the fee of the current batch, instalment options and any running offers.
The duration depends on the batch and mode. Call +91 84373 65007 for the current duration, batch timings and next start date.
Basic SEO knowledge helps but is not required. Module 1 includes a quick refresher on how search works. If you are completely new to marketing, you may prefer to start with our SEO course and take GEO afterwards.
No, and be careful with anyone who promises that. AI answers change with the question, the location, the time and the tool. GEO raises your chances by making your content clear, well supported, easy to crawl and trusted. In the course you also learn to test and measure your visibility so you can see what is working.
No. AI search tools often rely on pages from the web, so SEO basics such as crawlable pages, quality content and authority still matter. GEO adds new skills on top of SEO, such as writing answer-first content, building brand and entity signals, and measuring citations in AI answers.
The 6 modules cover GEO foundations and how AI answers are built, AI search and prompt research, writing content for AI answers, technical GEO and schema, brand, entity and local signals, and measurement, tools and a live GEO project.
You test prompts on ChatGPT, Google Gemini, Perplexity, Google AI Mode and Microsoft Copilot. You also use Google Search Console, Google Analytics 4, Screaming Frog, schema validators such as the Rich Results Test, and Ahrefs or Semrush (trial or demo access).
Yes. You audit a real website's visibility in AI answers, test prompts, improve content and schema, and track the changes, with your trainer reviewing your work.
Yes. Module 5 covers local signals such as Google Business Profile, reviews, citations and consistent business details, which help when people ask AI tools questions like "best dentist in Jalandhar" or "top coaching institute near me".
You track how often your brand or pages appear across a fixed set of test prompts, check AI referral visits in Google Analytics 4, watch brand searches and clicks in Search Console, and tie it all to leads. The course shows you how to turn this into a simple monthly report.
SEO executives, digital marketers, content writers, web designers, freelancers, agency staff, business owners, graduates and final-year students can join. Basic computer skills and curiosity about AI tools are enough to start.
Yes. Owners of clinics, schools, shops, exporters and service businesses join to learn how to appear when customers ask AI tools for recommendations. You learn how to fix your site, set up schema and improve your Google Business Profile.
GEO is a new field and job titles vary. Common routes are SEO and GEO executive, AI search specialist, AI visibility analyst, content strategist for AI search, digital PR and brand mentions executive, and freelance GEO consultant. Many openings still say SEO or digital marketing, so GEO makes an SEO or content profile stronger.
We help with resume building, interview preparation and mock interviews, and share openings as they come up. We cannot promise a job, because the final selection depends on your skills and the employer, but we support you until you are interview-ready.
Yes. You receive the O7 Services GEO Training Certificate on completing the course.
Yes. The course is available in the classroom in Jalandhar and online. Free backup classes are available if you miss a session. Call +91 84373 65007 to ask about the online batch.
Yes. You can attend a free demo class and meet a trainer before you decide.
Enrol at O7 Services, 2nd Floor, Badwal Complex, Jawahar Nagar, Jalandhar, Punjab 144001 (Emmjay Hotel Street, near Bus Stand). Call +91 84373 65007 or book a free demo class. We are open Monday to Saturday, 9 AM to 6 PM.
Book a free demo class, meet your trainer and see how classes run before you decide.
