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September

Facebook Ad Campaign | FB Advertising | How To Run Ad Campaign

Facebook Ad Campaign is most usable campaign nowadays. Because most of the users are using facebook so it is easy to promote your brand name from facebook ad campaign. Campaign contains more than one ad sets and as sets contains more than one ad. Why should I choose FACEBOOK ads to run a business…..?????? You should always choose facebook ad campaign to run your business or to promote your page. Because you can get highest reach through facebook ads by spending small amount of money instead of Google and YouTube. If you want to viral your video on YouTube it will be very expensive for you because YouTube advertised through Google and Google charged too much for an ad. You can viral your video on facebook very easily it will cost you very less. Facebook reach and views If you spent some money on your ad for around 1 lakh people than it will show on 1 lakh people’s timelines weather they click on it or not, it is another matter, if they click on your ad than it will count as views. What is the difference between creating one ad and multiple ad…????? There is a same type of audience in create an ad and in multiple ads you can choose your audience of different interest , different behavior and demography and check from where you are getting more response. What kind of Audience I should select….??? Always select that audience which is similar to your ads. It means those people who will have same type of interest which you are posting or those you will give some response on your post. When you will create your ad campaign it will give you audience selection option. You have to choose AGE, LOCATION, INTEREST, BEHAVIOR etc. So choose it carefully. There are two options lookalike audience and custom audience… LOOKALIKE– presently those people who are reacting on your page it will show your ad only that kind of users. There will be another option of reach shown there if you increase accuracy than your reach will decease so always select lesser accuracy so your reach can improve. CUSTOM– if you have users name, email ids and other information you have to upload all these information there than your ad will be seen by them BUDGETS There are two types of budgets we used in ad campaign. LIFE TIME BUDGET: In life time budget we have to set your schedule from starting date and ending date. It means you have to mention there that when you want to start your campaign and end your campaign. DAILY BUDGET: In daily budget there is no need to choose starting date and ending date of ad campaign. Whenever you need to start you can start your campaign or when you need to end you can end and restart your ad campaign. Your budget will set accordingly. BID AMOUNT Don’t let it by default, set it manually and always start bid with smallest amount (1 rs.). You can vary your bid amount if you are not getting a good response than increase your amount by 1. If you put large amount than your daily budget will end soon…so always go smoothly and you will get a good result definitely.

What is Patent -O7 Services

What Is PATENT? Patent It is a set of exclusive rights granted by an intergovernmental organization to an inventor or assign for a period of time. It provides an enforceable legal right to prevent others from exploiting an invention. Right Conferred by Registration The invention cannot be commercially made, used, distributed or sold without the patents’ consent. Its rights can usually be enforced in a court of law. Who can apply for it? Business Owner              :  With an idea or product . Research Scientist          : With a new concept or formula . Professional (Employee) :  With new for software or business method. ME or PhD Holder            :   With research project. Student                              : With intent to learn more about patents and how they can protect your ideas The word “patent” continues to the most sought-after word in business, research and development community that is being searched over internet for more information and guidance .Possibly, you are influence by reading about it related news and the idea of owing intellectual property right for invention. The procedure of patent registration in India How to write your invention content Step1: Specification You have to keep the collection of your invention which specifies your invention properly, in simple words, specification is a description of your invention. Depending upon the sufficiency of the description a specification may be either provisional or complete specification. You can include these points in the description such as: Area of invention Description of the invention and what it does How does it work Advantages of the Invention Provisional and complete specification A provision specification is often the first application filed in respect of an invention, and usually contains only a brief description of the invention. It need not contain claim. Compared to provisional, complete specification contain full description of invention, it comprises background of invention, title, field of invention, drawbacks, advantaged, summary of invention, description of figures, claims, abstracts. Complete specification must be filled with in the 12 months from the date of filling of the provisional specification. Step2: Including diagram or sketches explaining invention It will play an important role in patent application .Because diagram makes your content easy to understand. Step3: Check your subject matter whether it patent-able Step4: Write patent application In case you are at very early stage in the research and development for your invention, then you can go for professional application. It gives following benefits: Secure filing date 12 months of time to file complete specification Low  Step5: Filling, publication and RFE The procedure for the grant of patent starts with filling of its application along with the prescribed fees at the patent followed by request for examination (RFE) in the prescribed format, after the publication of application. Upon receiving this request the controller gives your patent application to a patent examiner who examines the application with different patent ability criteria. Step6:  Respond to objection Application may be abandoned in the order to meet the objections. If the application does not comply with objection, the objection will be abandoned. After complying off the requirements the application is published in Official Journal Patent will be granted if the application of found to be in order. For this, best thing to do is analyzed the examination report with its professional and create a response to the objections raised in the examination report. Step7:  clearing all the objections The communication between the controller and patent application to ensure that all objections raised in the patent application are resolved. After that, inventors has fair chance to prove his point and established novelty and inventive step over existing prior art. After the application would be places in order for grant once it is found to be meeting all its ability requirements. The grant of patent is notified in its journal which is published time to time. The whole process takes at least 2 years. Duration : The tenure for patent is 20 years from the date if filing of the application for it before the patent office. It is the responsibility of the patentee to maintain as issued patent by paying the annuities until it expires. After 20 years the term the invention claimed in it falls into the public domain. Its Advantages You can rent it.  You can sell it.  You can stop others from using it without your permission. You can use it for your purpose. Indian Patent Office There are 4 Indian offices at the location: Chennai, Mumbai, Delhi, and Kolkata. Based on the address of the applicant, he can file an application for it in the appropriate patent office for his region.